Colombia has traditionally been a happy nation with multiple cultural expressions, some of them ancestral and others which have arisen from its everyday life, technology and the globalization of the communication media. In the annual calendars of fairs and events that entertain the Colombian people in all of the country's geography, there is no history of a fair which concentrates the offer and the demand of goods and services in the entertainment market.
Colombia will be a pioneer in developing a fair in Latin America which will integrate the various and multiple categories of the entertainment world to satisfy the need for healthy recreation that every human being has. Video games, mechanical attractions, electronic audio and video equipment, fashion and modeling, professionalized recreation, radio, television and the movie industry will share the scene with a variety of complementary gaming activities and a wide business offer of products and services.