OBJECTIVES

General Objective

Institutionalize Latin American Entertainment Trade Show as an effective marketing tool that promotes a business exchange at a national and international level, among local and foreign exhibitors and the participating visitors, potential buyers of technology, machinery and services for the entertainment and recreation business.

Specific Objectives

1. To inform the public about the entertainment industry.

2. Launch new products and services of the entertainment industry in Latin America.

3. Promote and project at a national level, the most popular fairs and festivities in the different Colombian regions.

4. Consolidate a market of investment goods for the creation of business that support the generation of employment, tourism and new projects.

5. Attract the offer of national and international technology and machinery.

6. Promote the growth of entertainment.

7. Facilitate business exchanges in this field.