RECOMMENDATIONS FOR EXHIBITORS

Read the following steps carefully; they will be useful to guarantee the success of your participation in the Latin American Entertainment Trade Show - FEEL.

Welcome!!!

Pre-Fair

· Identification of the company objective that must be met in the marketing and commercial level.
· Election of the fair event and target to which it is directed according to the company's objective.
· Identifying the communication objective to be achieved.
· Choosing the products to be exhibited and defining the marketing mix.
· Health selection.
· P.O.P. and promotion material.
· Define advertising, press and public relations strategies.
· Budget: costs for rent, construction and decoration of the stand, pop material, personnel and travel expenses, others.
·Training personnel in customer services.
· Health contracting, construction and decoration.

During the Fair

· Personnel and invitations follow-up
· Behavior of the prices and promotional strategies
· Knowledge of the competitors
· Impact and acceptance of the products from potential customers
· Presence in the media, official catalog of the fair, seminars, sponsors

Post-Fair

· Dismantling Supervision
· Follow up of contacts
· Measuring immediate results and comparing with objectives
· Final analysis of costs and final report on the fair with recommendations for future participations

Security Recommendation for Exhibitors

· Log into the recommendation link for exhibitors elaborated by Corferias by clicking here